We help companies translate their healthcare insights and technologies into clear strategies and roadmaps to generate economic impact.
There has been a lot written about innovation & technology. The challenge is that most of it is written in the abstract - as if new ideas and products were enough. They aren't. We believe that true innovation is only achieved when a new service or product generates economic value.
Our approach is to take a step back from the client’s focus and innovation. Review with an objective set of eyes that can often reveal alternative solutions, commercial opportunities and routes based on based on market segmentation, geographic placement, reimbursement options and competitor analysis.
Only once all the angles have been explored, does this inform the development approach for the product or service which critically remains an iterative process.
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